Patterns & Illustrations
for BotiBoty - 2023
BotiBoty is a children’s fashion brand based in Madagascar that has been creating luxury cashmere clothing since 2023.
I had the pleasure of working on some of their visual identity before the brand launched!
I was asked to create :
A pattern in three different colourways , to be used on packaging as well as social media platforms and the brand’s website
An illustration for their “thank you” art print, included with every order
Three illustrations to be included in a booklet telling a tale from Madagascar.
I took inspiration from the brand’s colour palette and logo, and the beautiful fauna and flora of the island of Madagascar.
For the art print, I was asked to include a goat, from which cashmere is made, as well as the traveler’s tree, one of Madagascar’s important symbols. The illustration has later been printed as an A5 print, to be included as a gift in every order!
For the pattern, I included the little crown representing the brand’s logo, as well as animals and plants from Madagascar. I created three different colourways based on the brand’s colour palette and needs. I carefully picked a light, medium and dark background to ensure the pattern could be used with different items and photography and pair nicely with all sorts of visual.
The pattern is used as a background for Instagram publications on the brand’s account, as well as a banner on the brand’s website and social media platforms. It has also been printed on some of the packaging items.
The booklet tells a traditional tale from Madagascar, and I was asked to illustrate three scenes from the story.
It has then been printed as an A5 size and included in every order.
Researches & sketches
When sketching and researching for this project, I focused on including several plants and trees from Madagascar, and developing a palette around the brand’s signature colours.